You'll soon find that I'm a lover of all things nerdy. And Marvel.
Which is great, because this GIF is on. Point.
How so? To answer that, we're
gonna need lights, camera, and stooooorytime!
That's gonna be a pretty common occurence here in the Copy Scroll. You'll learn to love it.
So where was I? Ah, yes. A little story.
A story about an up-and-coming magicmaker, ready to put their talent and gifts into a force for change and transformation.
*pst* that's you, ! Get into costume!
We're doing a thing together!
It's the first round of Converting the Reader.
And it's going to take a clear strategy and sharp message to get past that first round and make your ideal clients pay attention.
Got your arrow of choice? Good.
Now whether it's the social content or relationship-building outreach, you've got to make sure that arrow is targeted at your ideal client.
That you know
your ideal client like the back of your hand. What they're struggling with. What they want to achieve. Why they can't succeed without your help.
shoots, scores.
But that's just the first round.
Every other coach or consultant has fired arrows into the online space. The second round is all about making sure your ideal clients know and remember exactly who put that magic out there.
Aka, who are you? And why are you the best person to solve their problems?
Because your ideal clients (yeah,
they're watching from the sidelines). They're waiting for an answer.
"How are you any different from the thousands of people who promise, or have promised me, the same things?"
Who are you to shoot that shot?
Yeah, I know you opened this email for an answer to that exact question, but stories make it so much more fun, don't you think?
Anyways, back to the problem. And don't worry, we've got this. We're a team now.
The thing is, people work with people they feel aligned with.
That's why getting clear on who your ideal clients are is only half the battle. The other half, is being crystal clear in who you are. How you do things. What makes your offer tick. What experiences you bring to the table. Your story.
That ish is powerful. You are powerful.
Now let's get you past this second round. With a little bit of copy magic.
It's usually best when I lead by example, so, I'll go first.
While, true, I AM a copywriter for B2B coaches and consultants, I’m also more than that.
I speak the language of business and marketing, which also means
I'm a sounding board, a trusted advisor, instead of needing them to figure it all out or hold my hand.
I dive deep into who they are, their goals, and their audience, with kick-off strategy sessions, to get their ideas out of their head. Because the juiciest copy comes from your voice.
And, I’m all about authenticity and doing things the sleaze-free way. It’s how I carry my own brand, and it’s how I do things. I don’t use tactics that sacrifice my clients’ integrity for a quick win. I also don't take on clients who sacrifice integrity for cash.
Those are just 3 of the ways I differentiate myself.
It doesn’t even have to be groundbreaking, either.
Some people get excited just because I do market research, which I used to think was the bare minimum for any copywriter.
So now it's your turn. :) Time to infuse those arrows- ahem, that message of yours with your super-duper magic.
Write down at least 3 things that make you, YOU. Or your offer, your offer.
Plaster them to your wall.
And own them!
I’d love to see what you come up with,
too (plus, get to know you a lil better)!
Hit reply to this email and send em over. Let’s see how you stand out from the crowd.
And while we're talking about colosseums and competitions, the next email's all about competition.
Specifically, how I won a competition I didn't even know I was a part of.
See you in the next email,
Hinly | Copywriter & Strategist
@hinly.written
